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Google Search Console

The Google Search Console was formally known as Google Webmaster Tools and was created to easily track the performance of a website, if used correctly you can get valuable insights out of your Google Search Console account which essentially means you can see what part of a website needs work and where it needs improvement to perform better.

What this means is you can keep an eye on the number of crawl errors that need to be fixed on a website which can effect your Google rankings, and also tracking a specific keywords that may need more attention because the rankings or impressions are decreasing for a given website.

To start using the Google Search Console you need to create an account with Google, once your account has been created you need to create a property within the new Google Search Console, click on add a new property button then insert your website url that you want to add as a property to the Google Search Console.

When you’ve added a website as a new property you then need to verify that you’re the owner of the new property, there are several options to verify your ownership of the property or website, the Domain option only works with DNS verification, while the URL prefix supports several different methods.

The easy method is to select the URL Prefix, insert your websites url into the box and select continue a new box appears, now download the HTML file to your computer and leave this window open, then the next step is to upload the file to your server.

Login to your CPanal and locate the file manager on your server, now open the public html folder that holds your websites files hit the upload button and find the html file you downloaded upload the file to the public html folder them log out of CPanal.

Now return to the verify ownership page that you left open and press the verify button, this locates the html file that you uploaded to the public html folder of your website and verifies you as the owner of the website. 

Now that you’ve set up your Google Search Console account and have verified your self as the property owner what would be the next steps, well now would be the time to look at some of your data in your search console and see for your self how your website is performing. 

Google Search Console Explained

Google Search Console is a free service that allows users to track their site's traffic, see keyword performance, troubleshoot problems, and receive Google messages regarding their site. It provides information on how a website performs in organic search as well as suggestions for how to improve the site's position in the Google index.
 
However, unlike Google Analytics, Search Console only reports on online search traffic, not additional segments such as direct traffic, traffic from adverts, or traffic from site referrals, Google introduced Search Console about 15 years ago, when it was still known as "Webmaster Tools.
 
Since then, the name has changed, as has the functionality, but the objective has remained the same.You can't make direct changes to your site with Google Search Console, but you can use it to submit pages to the Google index, check for issues across your domain property, and verify that your site's URLs are healthy.
 
Search Console, in particular, is a useful tool for changing SEO approach. The information provided by Search Console can assist organisations in identifying new ranking opportunities, improving current performance, and learning how visitors arrive to their site. This makes it a crucial tool for any company that relies on its website to provide a positive user experience or create leads through organic traffic.
 

Monitoring Website Traffic

The Performance report is the most valuable resource in Search Console for many online businesses. This component of the platform, as the name implies, provides marketers and businesses with valuable information on their organic performance and can assist them in tracking key KPIs for business success and growth.
 
The Performance report displays information on organic traffic to a company's websites, as well as analytics for each individual URL. It provides information on clicks, impressions, CTR, and average keyword ranks.Clicks: This indicator reflects the number of users who visit your site's property as a consequence of a Google search.
 
Unlike Google Analytics, these clicks may not always indicate user sessions (the amount of time a user spends browsing the site) or page views (the number of times a page is viewed in total). Clicks are simply that... clicks. Because Google evaluates these metrics with slightly different definitions, the number of clicks you see in Search Console doesn't always match the number of sessions you see in the landing-page report of Analytics.
 
Impressions are the number of links to your site that a user sees in the Google search results (even if the result was not scrolled into view, To put it another way, impressions are the number of times your site appears in search results, even if no one clicks on it. If your results appear on the following page of search results and the searcher does not click on them, they are not counted as impressions.
 
CTR: Click-through-rate is a metric that measures how many clicks a website receives compared to how many impressions it receives.
Average Position: This refers to the average position of your site's top-ranking result for a certain keyword. Because the position changes frequently, give or take a few positions, the average is used.
 
It is up to the individual to decide how these measurements will be used. The business value of these is that they allow internet businesses to directly monitor the success of their SEO initiatives while also giving data to help fine-tune SEO methods.
 
With the help of a professional SEO strategy, a company may identify keywords with a high CTR and determine which kind of searchers are most likely to click through from the SERP to their website.
 
High-value keywords with a lot of impressions but a poor CTR could indicate a problem with the company's SERP visibility. It could be a good idea to check the meta-title and meta-descriptions for errors.
 
Keywords with minimal impressions or clicks could indicate that your site isn't showing up for certain searches, or that your site isn't showing up at all.Similarly, search engine professionals can use this information to discover which keywords have the highest click-through rates, revealing searcher habits and site visitor intent, This allows organisations to better match their existing high-CTR, high-value traffic by optimising their on-page content or curating new material.
 
Search Console can be used to not only explore new keyword prospects or set up an SEO campaign, but it can also produce data that can be utilised to make modifications and fine-tune SEO initiatives. Businesses may utilise Search Console to filter each statistic from high to low or vice versa, as well as perform period-over-period (POP) comparisons to spot changing trends and export the data.
 

Google Index Coverage

Website owners can use the coverage report to see how effectively their site is covered in the Google index. Obviously, this allows them to keep track of how much of their site has been indexed, ensuring that they are as visible for SEO as possible.
 
As Googlebot crawls more and more pages, you should notice your site's number of "valid" pages progressively increase over time, according to Google. In reality, there are four different status messages for your site here.
 
This error indicates that pages have not been indexed, when you open this report, you'll see a description of the specific mistakes, which you may use to assist diagnose problems with your site. You should initially focus on resolving these difficulties, Warning: Google has indexed this page, but it has a problem that has to be fixed
 
Excluded: The page isn't indexed, but it's typically for a good reason or because Google thinks the website owner doesn't want it indexed. This comprises non-canonical pages, pages with "no-index" tags, and pages that appear to be duplicates of other indexed sites with Google's own canonical selection, Valid: These are indexable and healthy pages.
 
This means that Google Search Consoled is used to report mistakes and indexing issues on a website so that they can be resolved by the webmaster or developer. It also gives firms a "birds eye perspective" of their visibility in Google search results, What does Google Search Console do to assist businesses with coverage report issues
 
To be honest, Search Console does not interface with websites in a way that allows them to directly address these problems. However, it allows websites to monitor their health and offers methods for obtaining verification once an issue has been resolved or if website owners believe the platform's faults are not correct.
 

Performance Tab

The performance tab allows you to see which pages and which keywords that your website ranks for in Google search, by checking the performance tab at regular intervils you can see which keywords or pages need more attention and maybe more search engines optimization, within the performance tab you can see a list of queries, pages, countries or devices that have been searched for by Google.

The search appearance tab allows you can check how your rich results are doing in Google search, each of those sections that we mentioned earlier can be sorted by the number of clicks, impressions, average CTR or average position within the search results of Google.

Impressions

Impressions can show you how often your website in general or how often a website page is shown in the Google search results, as an example, you have used the keyword desktop computer in your website as a keyword, the number of impressions that are shown after this keyword in Google Search Console shows how often your website is shown for that particular keyword in the search results of Google.

Clicks

Clicks tell you how often people have clicked on your website in the search results of Google this could be on your home page or any other page of your website, this click number can tell you something about how your page titles and meta descriptions are performing, if only a few people click on your Google results then your rankings might not stand out much.

Your Google ranking also has an impact on the number of clicks that you will receive, If your web page is at the top of Google’s first result page it will automatically receive more clicks than a page that ranks on the second page of the search results. 

Click Through Rate

The CTR or Click Through Rate can tell you a lot of information it can show you what percentage of people that have seen your website in Google search results that have also clicked through to your website URL, and once again the higher Google ranking you have will also lead to a higher click through rate as your website is more visible.

There are solutions you can do your self to increase the click through rate as an example, you can rewrite your meta descriptions and page titles to make your website more appealing to Google bots.

When the meta description and tittle of your website stands out from other Google results more people will be inclined to click on your result over your competition and your CTR will increase accordingly for your pages, this will not have an impact if you’re not ranking on the first page though you will need to try other things like keyword density or keyword phrases first to improve your results.

Index Coverage

The index coverage tab is a more valuable tab within the Google Search Console this tab and the results can show you how many pages are indexed in Google and how many pages are not indexed by Google, the tab can also show you any errors or warnings that can cause difficulties for Google indexing which can be left out of the results.

Average Position
 

The average position can tell you a lot about keywords and pages on your website it can show you what the average ranking of a keyword or web page was in a selected time frame, this position isn’t always as reliable or accurate as you would like though as more and more people seem to get different search results for a particular keyword or phrase, but this indicator still gives you a good idea of the clicks, impressions and the average CTR.

URL Inspection

The URL Inspection tool is very handy it can help you analyze your websites URLs test if they are indexed or if they are showing any errors, you can retrieve a page of your website from the Google index and compare it with the page on your site to see if there are differences or errors.

Once the page is retrieved from the Google index you can analyze the page, It can give you selected information about the structured data found on this URL of your website which can be reviewed to better your search engine optimization and Google ranking.

The Links section of Google Search Console can provide you with a lot of useful information, you can see how many links from other websites are pointing to your website the more links to your website the better and is great for your Google ranking, they are called back links it can show you what websites are linking to your website, how many links those websites contain to your website and more importantly what anchor texts are used to link to your website. 

Mobile usability

The mobile usability tab can show you any usability issues with your mobile website or app or with any specific mobile pages we would recommend that you check this tab regularly to see if there are any issues, If your mobile site isn’t user friendly then your rankings will suffer and you will receive less visitors as a vast majority of website visitors use there mobile phones to search.

Sitemaps

XML sitemaps are a very important addition to your website the xml sitemap is like a roadmap to all the important pages on your website every website should have one, within the XML sitemap tab of Google Search Console you can tell Google where your sitemap is located on your website simply by inserting the XML sitemap code into the Google Search Console interface.


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